Lamb Ad: Indian High Commission Lodges Official Diplomatic Complaint To Australia
The Indian High Commission in Canberra has reportedly lodged an official diplomatic complaint to three different Australian government agencies regarding the controversial Meat and Livestock Australia ad that supposedly hurts religious sentiments of Hindus.The advertisement, which is a part of the ‘you never lamb alone’ campaign, sees Lord Ganesha attend a barbecue along with other religious symbols such as Buddha, Moses, Christ, Zeus, Aphrodite and enjoy a meal with lamb. The ad has caused an uproar among the Indian community in Australia as Lord Ganesha is largely considered to be a ‘vegetarian’.
In its statement, the High Commission said: “In a video advertisement released by Meat and Livestock Australia recently, Lord Ganesha along with other religious figures is found to be ‘toasting lamb’, which the Indian community considers to be offensive and hurting their religious sentiments.”
“The consulate general of India in Sydney has taken up the matter directly with Meat and Livestock Australia and urged them to withdraw the advertisement,” ANI quoted the High Commission as saying. “A number of community associations have also registered their protest with the government of Australia and Meat and Livestock Australia.” According to reports, the MLA ads are often cheeky and elicit both outrage and praise on social media.
A spokesperson for the Meat and Livestock Australia (MLA) Andrew Howie was quoted by an international media house as saying, “Our intent is never to offend, but rather acknowledge that lamb is a meat consumed by a wide variety of cultures and capture how the world could look if people left their differing views at the door and came to the table with open arms, and minds.”
(With inputs from ANI)
Tags: Lamb Ads, complaints, Meat and Livestock, Austraila, High commission